Japanese major ad agency launches “Internet Rumor Busting” service


(This article was originally posted in Japanese at 11:57 Aug. 20, 2009.)

In these days of Internet, it quite often happens that just a slight mistake a company made calls a big trouble. And it also frequently happens some employer accidently(or sometimes intentionally)leaks secret information on Internet.

Japanese major ad agency Dentsu PR and related firms have launched "Internet Rumor Busting", a special service which detects, analyses and manages such risks on Internet.

Read on for detail.


(JP)4 firms collaborating to against harmful rumor on the Internet. Service launching on Aug. 21 | PR company Dentsu Public Relations

The service will be provided by collaboration of Internet ad agency, a risk management consultant firm, a law firm and a insurance company. There are 3 basic plans for the service as follows:

■ Emergency Action Pack (From $4800 USD)
1) Risk Monitoring: Detecting and analyzing of harmful rumor on the Internet. (about $3000 USD)
2) Consulting on counterplan: Consulting on legal and PR policy aimed on restoring the damaged credibility. (From $1500 USD)

■ Disaster Preventing Pack (consultancy fees: varies)
1) Risk Monitoring: Detecting and analyzing of harmful rumor on the Internet
2) Consulting on counterplan: Consulting on legal and PR policy aimed on avoiding harmful rumor.

■ A la carte menu (From $1500 USD)
Risk Monitoring and optimal consulting on corporate strategy.


There's no knowing what they are going to do for "Detecting and analyzingg of harmful rumor" or "restoring the damaged credibility". Hope no Big Brother thing.

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in Note, Posted by darkhorse_log